Early in 2018, I was approached by our Vice President of International Operations to travel to China to direct and produce a go-to-market digital media campaign.
Two women at coffee. The woman in white asks about the woman in yellow's father, who had to undergo several surgeries. The woman in yellow says he was in terrible shape until she hired a CAREGiver for him...now he's thriving because he's keeping up with his Tai Chi.
A women cancels plans with a long-lost friend in order to make sure her mother is cared for. Her mother asks if she needs to go meet her friend, but she responds by saying it was canceled and reminds her to take her meds, saying she'll go get her some water.
Short industrial overviewing Home Instead to people in China that may not understand the concept.
One more ad - highlighting the huge problem of wandering, especially among those seniors living with Alzheimer's or other dementias.
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